Essentials of marketing research /
Zikmund, William G.
Essentials of marketing research / William G. Zikmund. - 2nd ed. - Mason, Ohio : Thomson, 2003 - 452 p. 26 cm.
Includes index.
0324182570
MARKETING RESEARCH.
HF5415.2 / .Z54E 2003
Essentials of marketing research / William G. Zikmund. - 2nd ed. - Mason, Ohio : Thomson, 2003 - 452 p. 26 cm.
Includes index.
0324182570
MARKETING RESEARCH.
HF5415.2 / .Z54E 2003