Public relations cases / [book]
Hendrix, Jerry A.
Public relations cases / [book] Jerry A. Hendrix. - 6th ed. - Belmont, CA : Wadsworth/Thomson Learning, 2004. - ix, 437 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Solving public relations problems Reaching major audiences Emergency public relations Beyond public relations
0534606105 (student ed. with InfoTrac College Edition) 0534606113 (student ed. without InfoTrac College Edition)
PUBLIC RELATIONS--UNITED STATES--CASE STUDIES.
PUBLICITY--CASE STUDIES.
HM 1221 / H46P 2004
Public relations cases / [book] Jerry A. Hendrix. - 6th ed. - Belmont, CA : Wadsworth/Thomson Learning, 2004. - ix, 437 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Solving public relations problems Reaching major audiences Emergency public relations Beyond public relations
0534606105 (student ed. with InfoTrac College Edition) 0534606113 (student ed. without InfoTrac College Edition)
PUBLIC RELATIONS--UNITED STATES--CASE STUDIES.
PUBLICITY--CASE STUDIES.
HM 1221 / H46P 2004