Strategic marketing /
Cravens, David W.
Strategic marketing / David W. Cravens. - 6th ed. - Boston : Irwin/McGraw-Hill, 2000. - xvi, 752 p. : ill. ; 25 cm. - The Irwin/McGraw-Hill series in marketing .
Includes bibliographical references and index.
0070275432
MARKETING--DECISION MAKING.
MARKETING--MANAGEMENT.
Marketing--Management--Case studies.
HF5415.135 / .C73S 2000
Strategic marketing / David W. Cravens. - 6th ed. - Boston : Irwin/McGraw-Hill, 2000. - xvi, 752 p. : ill. ; 25 cm. - The Irwin/McGraw-Hill series in marketing .
Includes bibliographical references and index.
0070275432
MARKETING--DECISION MAKING.
MARKETING--MANAGEMENT.
Marketing--Management--Case studies.
HF5415.135 / .C73S 2000