Global and transnational business : [book] strategy and management /
Global and transnational business : strategy and management / [book]
George Stonehouse ... [et al.]
- 2 nd ed.
- Chichester: Wiley, 2004
- xvii, 474 p
Includes appendix and index
Part I Strategic and management issues in global and transnational business Part II From national culture to global vision Part III Global and transnational strategy
0470851260 1770 Bht
INTERNATIONAL BUSINESS ENTERPRISES--MANAGEMENT.
STRATEGIC PLANNING
MARKETING--MANAGEMENT.
COMPETITION, INTERNATIONAL.
HD 62.4 / G56 2004
Includes appendix and index
Part I Strategic and management issues in global and transnational business Part II From national culture to global vision Part III Global and transnational strategy
0470851260 1770 Bht
INTERNATIONAL BUSINESS ENTERPRISES--MANAGEMENT.
STRATEGIC PLANNING
MARKETING--MANAGEMENT.
COMPETITION, INTERNATIONAL.
HD 62.4 / G56 2004
