The globalization of tourism and hospitality : [book] a strategic perspective /
Knowles, Tim
The globalization of tourism and hospitality : a strategic perspective / [book] Tim knowles, Dimitrios Diamantis, Joundallah Bey EI-Mourhabi - 2nd ed. - Australia : Thomson, 2004 - xiii, 321 p ; 25 cm.
Includes index
Tourist policy resorts and life cycle theories--The globalization agenda of tourism--The influences of marketing on travel tourism and hospitality--Marketing communication--Global branding--Destination image and eco-tourism--Implications for sustainability
1844800466 1800 Bht, 1860 Bht
TOURISM--MANAGEMENT
HOSPITALITY INDUSTRY--MANAGEMENT
STRATEGIC PLANNING
G 155.A1 / K56G 2004
The globalization of tourism and hospitality : a strategic perspective / [book] Tim knowles, Dimitrios Diamantis, Joundallah Bey EI-Mourhabi - 2nd ed. - Australia : Thomson, 2004 - xiii, 321 p ; 25 cm.
Includes index
Tourist policy resorts and life cycle theories--The globalization agenda of tourism--The influences of marketing on travel tourism and hospitality--Marketing communication--Global branding--Destination image and eco-tourism--Implications for sustainability
1844800466 1800 Bht, 1860 Bht
TOURISM--MANAGEMENT
HOSPITALITY INDUSTRY--MANAGEMENT
STRATEGIC PLANNING
G 155.A1 / K56G 2004