Strategic marketing for nonprofit organizations/ [book]
Andreasen, Alan R.@
Strategic marketing for nonprofit organizations/ [book] Alan R. Andreasen - Upper Saddle : Pearson, 2003 - vii, 536 P : 23 cm.
Includes bibliographical references and index
0131227920 1020
NONPROFIT ORGANIZATIONS--MARKETING
HF 5415 / A52S
Strategic marketing for nonprofit organizations/ [book] Alan R. Andreasen - Upper Saddle : Pearson, 2003 - vii, 536 P : 23 cm.
Includes bibliographical references and index
0131227920 1020
NONPROFIT ORGANIZATIONS--MARKETING
HF 5415 / A52S