Hospitality management strategies /
Nykiel, Ronald A.
Hospitality management strategies / Ronald A. Nykiel. - Upper Saddle River, NJ. : Pearson Prentice Hall, 2005 - xxi, 470 p
Includes glossary and index
Part 1 Understanding strategy, forces, selection and positioning Part 2 The growth strategies of development financial options Part 3 The offensive (revenue development strategies of marketing sales and custormer retention) X Part 4 The functional strategies of human greources technology and purchasing
0130618764 2097
HOSPITALITY INDUSTRY--MANAGEMENT.
HOSPITALITY INDUSTRY--MANAGEMENT--CASE STUDIES
TX 911.3.M27 / .N94H 2005
Hospitality management strategies / Ronald A. Nykiel. - Upper Saddle River, NJ. : Pearson Prentice Hall, 2005 - xxi, 470 p
Includes glossary and index
Part 1 Understanding strategy, forces, selection and positioning Part 2 The growth strategies of development financial options Part 3 The offensive (revenue development strategies of marketing sales and custormer retention) X Part 4 The functional strategies of human greources technology and purchasing
0130618764 2097
HOSPITALITY INDUSTRY--MANAGEMENT.
HOSPITALITY INDUSTRY--MANAGEMENT--CASE STUDIES
TX 911.3.M27 / .N94H 2005