Strategic electronic marketing : managing e-business /
Kleindl, Brad Alan.
Strategic electronic marketing : managing e-business / Brad Alan Keindl. - 2nd ed. - Cleveland, Ohio : Thomson/South-Western, 2002. - xxi, 428 p. : ill. ; 24 cm.
Includes bibliographical references and index.
032417893X (hc. : alk. paper)
TELEMARKETING.
DATABASE MARKETING.
HF5415.1265 / .K53S 2002
Strategic electronic marketing : managing e-business / Brad Alan Keindl. - 2nd ed. - Cleveland, Ohio : Thomson/South-Western, 2002. - xxi, 428 p. : ill. ; 24 cm.
Includes bibliographical references and index.
032417893X (hc. : alk. paper)
TELEMARKETING.
DATABASE MARKETING.
HF5415.1265 / .K53S 2002