Mastering data mining : the art and science of customer relationship management /
Berry, Michael J. A.
Mastering data mining : the art and science of customer relationship management / Michael J. A. Berry, Gordon Linoff. - New York : Wiley Computer Pub., 2000. - xviii, 494 p. : ill. ; 24 cm.
Rev. ed. of: Data mining techniques : for marketing, sales, and customer support / Michael J.A. Berry, Gordon Linoff. c1997.
0471331236 (alk. paper)
MARKETING--DATA PROCESSING.
DATA MINING.
BUSINESS ENTERPRISES--COMPUTER NETWORKS--MANAGEMENT.
HF 5415.125 / B47M 2000
Mastering data mining : the art and science of customer relationship management / Michael J. A. Berry, Gordon Linoff. - New York : Wiley Computer Pub., 2000. - xviii, 494 p. : ill. ; 24 cm.
Rev. ed. of: Data mining techniques : for marketing, sales, and customer support / Michael J.A. Berry, Gordon Linoff. c1997.
0471331236 (alk. paper)
MARKETING--DATA PROCESSING.
DATA MINING.
BUSINESS ENTERPRISES--COMPUTER NETWORKS--MANAGEMENT.
HF 5415.125 / B47M 2000