Performance-driven CRM : how to make your customer relationship management vision a reality /
Brown, Stanley A., 1946-
Performance-driven CRM : how to make your customer relationship management vision a reality / Stanley A. Brown and Moosha Gulycz. - Chichester : Wiley, 2002. - xx, 272 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0470831618
CUSTOMER RELATIONS.
HF5415.5 / .B76P 2002
Performance-driven CRM : how to make your customer relationship management vision a reality / Stanley A. Brown and Moosha Gulycz. - Chichester : Wiley, 2002. - xx, 272 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0470831618
CUSTOMER RELATIONS.
HF5415.5 / .B76P 2002