Public relations on the Net : winning strategies to inform and influence the media, the investment community, the government, the public, and more! /
Holtz, Shel.
Public relations on the Net : winning strategies to inform and influence the media, the investment community, the government, the public, and more! / Shel Holtz. - 2nd ed. - New York : American Management Association, 2002. - xx, 444 p. : ill. ; 23 cm.
Includes bibliographical references (p. 400-402) and index.
A report card PR use of the Internet -- How communication has been forever changed -- Public relations tools of the Internet -- The principles of influencing audiences online -- How to be the eyes and ears of your organization -- Media relations -- Investor relations -- Government relations -- Community relations -- Cause and issues communication -- Employee communications -- Activism on the Net -- Crisis communication -- Going directly to the public -- Measuring the effectiveness of your online efforts.
0814471528 (pbk.)
Internet in public relations.
HD59 / .H64P 2002
Public relations on the Net : winning strategies to inform and influence the media, the investment community, the government, the public, and more! / Shel Holtz. - 2nd ed. - New York : American Management Association, 2002. - xx, 444 p. : ill. ; 23 cm.
Includes bibliographical references (p. 400-402) and index.
A report card PR use of the Internet -- How communication has been forever changed -- Public relations tools of the Internet -- The principles of influencing audiences online -- How to be the eyes and ears of your organization -- Media relations -- Investor relations -- Government relations -- Community relations -- Cause and issues communication -- Employee communications -- Activism on the Net -- Crisis communication -- Going directly to the public -- Measuring the effectiveness of your online efforts.
0814471528 (pbk.)
Internet in public relations.
HD59 / .H64P 2002