Media effects research : [book] a basic overview /
Sparks, Glenn Grayson.
Media effects research : a basic overview / [book] Glenn G. Sparks. - Belmont, CA : Wadsworth/Thomson Learning, 2002 - xv, 221 p. : ill. ; 24 cm. - Wadsworth series in mass communication and journalism .
Includes bibliographical references and index.
0534545866 (pbk. : alk. paper) 2422 Bht.
MASS MEDIA--SOCIAL ASPECTS.
MASS MEDIA--RESEARCH--METHODOLOGY.
HM 1206 / S62M 2002
Media effects research : a basic overview / [book] Glenn G. Sparks. - Belmont, CA : Wadsworth/Thomson Learning, 2002 - xv, 221 p. : ill. ; 24 cm. - Wadsworth series in mass communication and journalism .
Includes bibliographical references and index.
0534545866 (pbk. : alk. paper) 2422 Bht.
MASS MEDIA--SOCIAL ASPECTS.
MASS MEDIA--RESEARCH--METHODOLOGY.
HM 1206 / S62M 2002