Advertising : a framework /
Lane, W. Ronald, 1940-
Advertising : a framework / W. Ronald Lane, J. Thomas Russell. - 1st ed. - Upper Saddle River, N.J. : Prentice Hall, 2001. - xviii, 378 p. : ill. ; 23 cm.
Includes bibliographical references and index.
0130852201 (pbk.)
ADVERTISING.
HF 5821 / L36A 2001
Advertising : a framework / W. Ronald Lane, J. Thomas Russell. - 1st ed. - Upper Saddle River, N.J. : Prentice Hall, 2001. - xviii, 378 p. : ill. ; 23 cm.
Includes bibliographical references and index.
0130852201 (pbk.)
ADVERTISING.
HF 5821 / L36A 2001