Innovation in marketing
Doyle, Peter
Innovation in marketing - พิมพ์ครั้งที่ 1 - Oxford: Butterworth - Heinemann, 2000 - xii, 225 p,ill; 24 cm
Includes index
0750641215
MARKETING--MANAGEMENT--CASE STUDIES
SERVICE INDUSTRIES--MARKETING--CASE STUDIES
TECHNOLOGICAL INNOVATIONS--MARKETING--CASE STUDIES
HF 5415.13 / I66 2000
Innovation in marketing - พิมพ์ครั้งที่ 1 - Oxford: Butterworth - Heinemann, 2000 - xii, 225 p,ill; 24 cm
Includes index
0750641215
MARKETING--MANAGEMENT--CASE STUDIES
SERVICE INDUSTRIES--MARKETING--CASE STUDIES
TECHNOLOGICAL INNOVATIONS--MARKETING--CASE STUDIES
HF 5415.13 / I66 2000