Global marketing management /
Keegan, Warren J
Global marketing management / Warren J. Keegan. - 5th ed. - Englewood cliffs, NJ: Prentice - Hall, 1995 - xix, 828 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
0132971860
EXPORT MARKETING--MANAGEMENT
EXPORT MARKETING--MANAGEMENT--CASE STUDIES
HF 1416 / K43G 1995
Global marketing management / Warren J. Keegan. - 5th ed. - Englewood cliffs, NJ: Prentice - Hall, 1995 - xix, 828 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
0132971860
EXPORT MARKETING--MANAGEMENT
EXPORT MARKETING--MANAGEMENT--CASE STUDIES
HF 1416 / K43G 1995