Essentials of marketing : text and cases
Lancaster, Geoffey A
Essentials of marketing : text and cases - 2nd ed. - New York: McGraw-Hill, 1993 - i, 496 p.,23 cm.
Includes index
0077077288
MARKETING
MARKETING--CASE STUDIES
HF 5415 / L36E 1993
Essentials of marketing : text and cases - 2nd ed. - New York: McGraw-Hill, 1993 - i, 496 p.,23 cm.
Includes index
0077077288
MARKETING
MARKETING--CASE STUDIES
HF 5415 / L36E 1993