Marketing research : an apptied approach
Kinnear , Thomas C
Marketing research : an apptied approach - 5th ed - New York: McGraw-Hill, 1996 - xxii , 874 p,23 cm
Includes bibliographical references and index
0079122523
MARKETING RESEARCH
MARKETING--MANAGEMENT
HF 5415.2 / K56M 1996
Marketing research : an apptied approach - 5th ed - New York: McGraw-Hill, 1996 - xxii , 874 p,23 cm
Includes bibliographical references and index
0079122523
MARKETING RESEARCH
MARKETING--MANAGEMENT
HF 5415.2 / K56M 1996