International marketing / [book]
Terpstra, Vern
International marketing / [book] Terpstra Vern, Ravi Sarathy - 6 th ed. - Forth Worth: The Dryden Press, 1994 - xxiv, 726 p : ill, map ; 25 cm.
Includes bibliographical references and index
0030970539
EXPORT MARKETING--MANAGEMENT
HF 1416 / T47I 1994
International marketing / [book] Terpstra Vern, Ravi Sarathy - 6 th ed. - Forth Worth: The Dryden Press, 1994 - xxiv, 726 p : ill, map ; 25 cm.
Includes bibliographical references and index
0030970539
EXPORT MARKETING--MANAGEMENT
HF 1416 / T47I 1994