Consumer behavior
Schiffman, Leon G
Consumer behavior - 5 th ed. - Englewood Cliffs, N.J: Prentice - Hall, 1994 - xix, 684 P.,col.ill ; 27 cm
Includes index
0136690033
CONSUMER BEHAVIOR
MOTIVATION RESEARCH (MARKETING)
HF 5415.3 / S34C 1994
Consumer behavior - 5 th ed. - Englewood Cliffs, N.J: Prentice - Hall, 1994 - xix, 684 P.,col.ill ; 27 cm
Includes index
0136690033
CONSUMER BEHAVIOR
MOTIVATION RESEARCH (MARKETING)
HF 5415.3 / S34C 1994