Consumer behavior
Schiffman, Leon G
Consumer behavior - 8 th ed. - Upper Saddle River, N.J: Prentice - Hall, 2004 - 587 P.,ill.(some col.) ; 27 cm
Includes bibliographical references and indexes
0130491756
CONSUMER BEHAVIOR
MOTIVATION RESEARCH (MARKETING)
HF 5415.32 / S34C 2004
Consumer behavior - 8 th ed. - Upper Saddle River, N.J: Prentice - Hall, 2004 - 587 P.,ill.(some col.) ; 27 cm
Includes bibliographical references and indexes
0130491756
CONSUMER BEHAVIOR
MOTIVATION RESEARCH (MARKETING)
HF 5415.32 / S34C 2004