Marketing management : knowledge and skills
Donnelly, James H
Marketing management : knowledge and skills - 7 th ed. - Boston: Mc Graw-Hill / Irwin, 2004 - xx, 876 P.,ill (some col.) ; 26 cm
Includes bibliographical references and index
0071215050
MARKETING--MANAGEMENT
MARKETING--MANAGEMENT--CASE STUDIES
HF 5415.13 / P47M 2004
Marketing management : knowledge and skills - 7 th ed. - Boston: Mc Graw-Hill / Irwin, 2004 - xx, 876 P.,ill (some col.) ; 26 cm
Includes bibliographical references and index
0071215050
MARKETING--MANAGEMENT
MARKETING--MANAGEMENT--CASE STUDIES
HF 5415.13 / P47M 2004