Marketing management : text and cases
Parsons, Leonard J
Marketing management : text and cases - 7 th ed. - New York: John Wiley & Sons,Inc, 2000 - x, 984 P.,ill ; 26 cm
Includes bibliographical references and index
0471332380
MARKETING--MANAGEMENT
MARKETING--MANAGEMENT--CASE STUDIES
HF 5415.13 / D34M 2000
Marketing management : text and cases - 7 th ed. - New York: John Wiley & Sons,Inc, 2000 - x, 984 P.,ill ; 26 cm
Includes bibliographical references and index
0471332380
MARKETING--MANAGEMENT
MARKETING--MANAGEMENT--CASE STUDIES
HF 5415.13 / D34M 2000