International marketing / [book]
Cateora, Philip R.
International marketing / [book] Philip R. Cateora - 11 th ed - Boston, MA : Mc Graw-Hill Higher Education, 2002 - xxv, 693 P. : ill. ; 28 cm.
Includes bibliographical references and indexes
0071123121 850
EXPORT MARKETING
INTERNATIONAL BUSINESS ENTERPRISES
HF 1416 / C37I 2002
International marketing / [book] Philip R. Cateora - 11 th ed - Boston, MA : Mc Graw-Hill Higher Education, 2002 - xxv, 693 P. : ill. ; 28 cm.
Includes bibliographical references and indexes
0071123121 850
EXPORT MARKETING
INTERNATIONAL BUSINESS ENTERPRISES
HF 1416 / C37I 2002