Advertising and sales promotion strategy
Tellis, Garard J
Advertising and sales promotion strategy - Reading, MA.: Addison - Wesley, 1998 - xvii, 483 P.,ill ; 27 cm
Includes bibliographical references and index
0321014111
ADVERTISING
SALES PROMOTION
MARKETING--MANAGEMENT
HF 5823 / T44A 1998
Advertising and sales promotion strategy - Reading, MA.: Addison - Wesley, 1998 - xvii, 483 P.,ill ; 27 cm
Includes bibliographical references and index
0321014111
ADVERTISING
SALES PROMOTION
MARKETING--MANAGEMENT
HF 5823 / T44A 1998
