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Crisis communications : a casebook approach

Fearn-Banks, Kathleen

Crisis communications : a casebook approach - พิมพ์ครั้งที่ 1 - Mahwah, NJ: Lawrence Erlbaum Associates, 1996 - xiii, 330 P.,23 cm

Includes bibliographical references and index

ISBN: 0805819223

Subjects--Topical Terms:
PUBLIC RELATIONS--MANAGEMENT--CASE STUDIES
Crisis management--Case studies
Advertising--Case studies

LC Class. No.: HD 59 / F42C 1996

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