Services marketing people, technology, strategy
Lovelock, Christopher H.
Services marketing people, technology, strategy - 4 th ed. - Upper Saddle River, NJ.: Prentice - Hall, 2001 - xviii, 717 P.,ill ; 24 cm
Includes index
0130289094
PROFESSIONS--MARKETING
SERVICE INDUSTRIES--MARKETING
HF 5415.122 / L68S 2001
Services marketing people, technology, strategy - 4 th ed. - Upper Saddle River, NJ.: Prentice - Hall, 2001 - xviii, 717 P.,ill ; 24 cm
Includes index
0130289094
PROFESSIONS--MARKETING
SERVICE INDUSTRIES--MARKETING
HF 5415.122 / L68S 2001
