Advertising and promotion : an integrated Marketin
Belch, George E.
Advertising and promotion : an integrated Marketin - 5th ed - New york: McGraw-Hill, 2001 - xx, 795 p.,col.ill,28 cm
Includes bibliographical references and index
0072314451
ADVERTISING
Saies promotion
COMMUNICATION IN MARKETING
Hf 5823 / B44A 2001
Advertising and promotion : an integrated Marketin - 5th ed - New york: McGraw-Hill, 2001 - xx, 795 p.,col.ill,28 cm
Includes bibliographical references and index
0072314451
ADVERTISING
Saies promotion
COMMUNICATION IN MARKETING
Hf 5823 / B44A 2001