Marketing across cultures
Usunier, Jean-Claude
Marketing across cultures - 3 rd ed. - Financial Times/Prentice Hall, 2000 - xv, 627 P,24 cm
Includex bibliographical references and index
0130106682
EXPORT MARKETING--SCOCIAL ASPECTS
INTERNATIONAL BUSINESS ENTERPRISES--SOCIAL ASPECTS
HF 1416 / U88M 2000
Marketing across cultures - 3 rd ed. - Financial Times/Prentice Hall, 2000 - xv, 627 P,24 cm
Includex bibliographical references and index
0130106682
EXPORT MARKETING--SCOCIAL ASPECTS
INTERNATIONAL BUSINESS ENTERPRISES--SOCIAL ASPECTS
HF 1416 / U88M 2000