Advertising and promotion : an integrated marketin
Belch, George E.
Advertising and promotion : an integrated marketin - 4 th ed. - Singapore: Irwin / McGraw-Hill, 1999 - xxii, 762 P.,col.ill ; 28 cm
0256218994
ADVERTISING
SALES PROMOTION
HF 5823 / B44A 1999
Advertising and promotion : an integrated marketin - 4 th ed. - Singapore: Irwin / McGraw-Hill, 1999 - xxii, 762 P.,col.ill ; 28 cm
0256218994
ADVERTISING
SALES PROMOTION
HF 5823 / B44A 1999