Effective marketing : creating and keeping customer [book]
Zikmund, William G
Effective marketing : creating and keeping customer [book] - 2nd ed. - Cincinnati, Ohio: South-Western Publishing, 1997 - xxxii, 555 p.,ill. (some col) ; cm+computer optical disc...
Includes index
0538878487
MARKETING
CONSUMER BEHAVIOR
EXPORT MARKETING
HF / 5415.Z54E 1997
Effective marketing : creating and keeping customer [book] - 2nd ed. - Cincinnati, Ohio: South-Western Publishing, 1997 - xxxii, 555 p.,ill. (some col) ; cm+computer optical disc...
Includes index
0538878487
MARKETING
CONSUMER BEHAVIOR
EXPORT MARKETING
HF / 5415.Z54E 1997