How children learn to buy
Ward, Scott
How children learn to buy - 2 nd ed. - Beverly Hill, Califomia: Sage Publications, 1977 - 7, 268 p.,24 cm
Includes index
080390424X
YOUTH AS CONSUMERS
TELEVISION AND CHILDREN
TELEVISION ADVERTISING
HC 79.C6 / W37H 1977
How children learn to buy - 2 nd ed. - Beverly Hill, Califomia: Sage Publications, 1977 - 7, 268 p.,24 cm
Includes index
080390424X
YOUTH AS CONSUMERS
TELEVISION AND CHILDREN
TELEVISION ADVERTISING
HC 79.C6 / W37H 1977