Marketing [book]
Lamb, Charles W
Marketing [book] - 4th ed. - Cincinnati, Ohio: South - Western Publishing Co., 1998 - xvii, 693 p.,ill.(some col.) ; 28 cm +1 computer laser disk
Includes bibliographical references and index
0538870117
MARKETING
MARKETING--MANAGEMENT
HF 5415 / L35M 1998
Marketing [book] - 4th ed. - Cincinnati, Ohio: South - Western Publishing Co., 1998 - xvii, 693 p.,ill.(some col.) ; 28 cm +1 computer laser disk
Includes bibliographical references and index
0538870117
MARKETING
MARKETING--MANAGEMENT
HF 5415 / L35M 1998