Market-led strategic change : transforming the pro
Piercy, Nigel
Market-led strategic change : transforming the pro - 2nd ed. - Oxford: Butterworth - Heinemann, 2000 - xiv, 665 p.,ill ; 24 cm
Includes index
075064382X
MARKETING
STRATEGIC PLANNING
HF 5415.13 / P53M 2000
Market-led strategic change : transforming the pro - 2nd ed. - Oxford: Butterworth - Heinemann, 2000 - xiv, 665 p.,ill ; 24 cm
Includes index
075064382X
MARKETING
STRATEGIC PLANNING
HF 5415.13 / P53M 2000