Marketing management : knowlege and skills
Donnelly, James H
Marketing management : knowlege and skills - 6th ed. - Singapore: Mc Graw - Hill, 2001 - xx, 876 p.,26 cm
Includes index
0072315571
MARKETING--MANAGEMENT
MARKETING--MANAGEMENT--CAST STUDIES
HF 5415.13 / P47M 2001
Marketing management : knowlege and skills - 6th ed. - Singapore: Mc Graw - Hill, 2001 - xx, 876 p.,26 cm
Includes index
0072315571
MARKETING--MANAGEMENT
MARKETING--MANAGEMENT--CAST STUDIES
HF 5415.13 / P47M 2001