Global marking management
Kotabe, Masaaki
Global marking management - 2nd ed. - New York: John Wiley & Sons,Inc, 2000 - xxiv, 741 p.,26 cm
Includes bibliographical references and index
0471372897
EXPORT MAKETING--MANAGEMENT
INTERNATIONAL BUSINESS ENTERPRISES--MANAGEMENT
HF 1416 / K67G 2000
Global marking management - 2nd ed. - New York: John Wiley & Sons,Inc, 2000 - xxiv, 741 p.,26 cm
Includes bibliographical references and index
0471372897
EXPORT MAKETING--MANAGEMENT
INTERNATIONAL BUSINESS ENTERPRISES--MANAGEMENT
HF 1416 / K67G 2000