Serices marketing : integrating customer focus acr
Zeithaml, Valarie A
Serices marketing : integrating customer focus acr - 2 nd ed. - Boston: McGraw-Hill, 2000 - xxviii, 620 p.,26 cm
Includes bibliographical refernces and index
0072312211
SERVICE INDUSTRIES--MARKETING
CUSTOMER SERVICES
MARKETING
HD 9980.5 / Z44S 2000
Serices marketing : integrating customer focus acr - 2 nd ed. - Boston: McGraw-Hill, 2000 - xxviii, 620 p.,26 cm
Includes bibliographical refernces and index
0072312211
SERVICE INDUSTRIES--MARKETING
CUSTOMER SERVICES
MARKETING
HD 9980.5 / Z44S 2000