Marketing management : [book] analysis, planning,implementation, and control /
Kotler, Philip
Marketing management : analysis, planning,implementation, and control / [book] Philip Kotler - 8 th ed - Englewood Cliffs, N.J. : Prentice Hall, 1994 - xxix, 801 p. : ill. map ; 27 cm.
Includes bibliographical references and indexes.
0130980056 0137228511
MARKETING--MANAGEMENT
HF 5415.13 / K67M 1994
Marketing management : analysis, planning,implementation, and control / [book] Philip Kotler - 8 th ed - Englewood Cliffs, N.J. : Prentice Hall, 1994 - xxix, 801 p. : ill. map ; 27 cm.
Includes bibliographical references and indexes.
0130980056 0137228511
MARKETING--MANAGEMENT
HF 5415.13 / K67M 1994