Marketing research : online research applications [book]
Burns, Alvin C.
Marketing research : online research applications [book] - 4 th ed. - Upper Saddle River, N.J. : Prentice-Hall, 2003 - xxxi, 642 p. : ill. (some col.) ; 27 cm + 1 CD-ROM
Includes bibliographical references and index
0131202642
MARKETING RESEARCH
HF 5415.2 / B87M 2003
Marketing research : online research applications [book] - 4 th ed. - Upper Saddle River, N.J. : Prentice-Hall, 2003 - xxxi, 642 p. : ill. (some col.) ; 27 cm + 1 CD-ROM
Includes bibliographical references and index
0131202642
MARKETING RESEARCH
HF 5415.2 / B87M 2003