Global marketing /
Keegan, Warren J.
Global marketing / Warren J. Keegan, Mark C. Green. - 3rd ed. - Upper Saddle River, N.J. : Prentice Hall, 2003 - xix, 666 p. : ill. (some col.), col. maps ; 26 cm.
Includes bibliographical references and indexes.
0131224530 0130669989 (pbk.)
EXPORT MARKETING--MANAGEMENT
INTERNATIONAL BUSINESS ENTERPRISES--MANAGEMENT
EXPORT MARKETING.
HF 1416 / K43G 2003
Global marketing / Warren J. Keegan, Mark C. Green. - 3rd ed. - Upper Saddle River, N.J. : Prentice Hall, 2003 - xix, 666 p. : ill. (some col.), col. maps ; 26 cm.
Includes bibliographical references and indexes.
0131224530 0130669989 (pbk.)
EXPORT MARKETING--MANAGEMENT
INTERNATIONAL BUSINESS ENTERPRISES--MANAGEMENT
EXPORT MARKETING.
HF 1416 / K43G 2003