Consumer behavior buying having and being / [book]
Solomon, Michael R.
Consumer behavior buying having and being / [book] Michael R. Solomon - 3rd ed. - Englewood Cliffs, N.J.: Prentice-Hall, 1996 - xxii, 682 p
Includes appendix glossary and index
Section I Consumers in the marketplace Section II consumers as individuals
0133766179
CONSUMER BEHAVIOR
HF 5415.3 / S64C 1996
Consumer behavior buying having and being / [book] Michael R. Solomon - 3rd ed. - Englewood Cliffs, N.J.: Prentice-Hall, 1996 - xxii, 682 p
Includes appendix glossary and index
Section I Consumers in the marketplace Section II consumers as individuals
0133766179
CONSUMER BEHAVIOR
HF 5415.3 / S64C 1996