Consumer behavior and marketing action / [book]
Assael, Henry
Consumer behavior and marketing action / [book] Henry Assael - 5th ed. - Cincinnati, Ohio. : South-Western, 1995 - xx, 749 p
Includes glossary and index
0538844337
CONSUMER BEHAVIOR
MOTIVATIONAL RESEARCH (MARKETING)
HF 5415.3 / A87C 1995
Consumer behavior and marketing action / [book] Henry Assael - 5th ed. - Cincinnati, Ohio. : South-Western, 1995 - xx, 749 p
Includes glossary and index
0538844337
CONSUMER BEHAVIOR
MOTIVATIONAL RESEARCH (MARKETING)
HF 5415.3 / A87C 1995