International marketing : consuming globally, thinking locally
Andrew McAuley
International marketing : consuming globally, thinking locally - Chichester: John Wiley and Sons, 2001 - x, 337 p
Includes appendix and index
EXPORT MARKETING
INTERNATIONAL ECONOMIC RELATIONS
GLOBALIZATION
HF 1416 / M32I 2001
International marketing : consuming globally, thinking locally - Chichester: John Wiley and Sons, 2001 - x, 337 p
Includes appendix and index
EXPORT MARKETING
INTERNATIONAL ECONOMIC RELATIONS
GLOBALIZATION
HF 1416 / M32I 2001