E-marketing /
Strauss, Judy
E-marketing / Judy Strauss & Raymond Frost. - 2nd ed. - Upper Saddle River, N.J.: Prentice-Hall, 2001 - xxiii, 519 p. : ill. ; 24 cm.
Updated ed. of: Marketing on the Internet. 1999.
Includes bibliographical references (p. [483]-492) and index.
Part 1 E-marketing prelude--Part 2 E-marketing strategies--Part 3 Putting It all together
0130322644 519 Bht 0130322644
INTERNET MARKETING
HF 5415.1265 / S77E 2001
E-marketing / Judy Strauss & Raymond Frost. - 2nd ed. - Upper Saddle River, N.J.: Prentice-Hall, 2001 - xxiii, 519 p. : ill. ; 24 cm.
Updated ed. of: Marketing on the Internet. 1999.
Includes bibliographical references (p. [483]-492) and index.
Part 1 E-marketing prelude--Part 2 E-marketing strategies--Part 3 Putting It all together
0130322644 519 Bht 0130322644
INTERNET MARKETING
HF 5415.1265 / S77E 2001