Strategic marketing problems : [book] cases and comments /
Kerin, Roger A.
Strategic marketing problems : cases and comments / [book] Roger A. Kerin, Robert A. Peterson - 9th ed. - Upper Saddle River, N.J. : Prentice-Hall, 2001 - xiii, 729 p. : ill. ; 29 cm.
Includes appendix glossary and index
0130284742 0130276618
MARKETING--DECISION MAKING--CASE STUDIES
MARKETING--MANAGEMENT--CASE STUDIES
HF 5415.135 / K47S 2001
Strategic marketing problems : cases and comments / [book] Roger A. Kerin, Robert A. Peterson - 9th ed. - Upper Saddle River, N.J. : Prentice-Hall, 2001 - xiii, 729 p. : ill. ; 29 cm.
Includes appendix glossary and index
0130284742 0130276618
MARKETING--DECISION MAKING--CASE STUDIES
MARKETING--MANAGEMENT--CASE STUDIES
HF 5415.135 / K47S 2001