Strategic market management
Aaker, David A.
Strategic market management - 5th ed. - New York: John Wiley and Sons, 1998 - xiv, 330 p
Includes appendix and index
0471177431
MARKETING--MANAGEMENT
HF 5415.13 / A24S 1998
Strategic market management - 5th ed. - New York: John Wiley and Sons, 1998 - xiv, 330 p
Includes appendix and index
0471177431
MARKETING--MANAGEMENT
HF 5415.13 / A24S 1998