Consumer behavior
Leon G. Schiffman
Consumer behavior - 7th ed. - Upper Saddle River, N.J.: Prentice-Hall, 2000 - xiii, 469 p
Includes glossary and index
0130859141
CONSUMER BEHAVIOR
MOTIVATION RESEARCH (MARKETING)
HF 5415.32 / S34C 2000
Consumer behavior - 7th ed. - Upper Saddle River, N.J.: Prentice-Hall, 2000 - xiii, 469 p
Includes glossary and index
0130859141
CONSUMER BEHAVIOR
MOTIVATION RESEARCH (MARKETING)
HF 5415.32 / S34C 2000