Marketing research in a marketing environment /
Dillon, William R.
Marketing research in a marketing environment / William R. Dillion, Thomas J. Madden, Neil H. Firtle. - 3rd ed. - Burr Ridge, Ill. : Irwin, 1994 - xxii, 760 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
0256105170 0256108293 (international ed.)
MARKETING RESEARCH.
HF 5415.2 / D54M 1994
Marketing research in a marketing environment / William R. Dillion, Thomas J. Madden, Neil H. Firtle. - 3rd ed. - Burr Ridge, Ill. : Irwin, 1994 - xxii, 760 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
0256105170 0256108293 (international ed.)
MARKETING RESEARCH.
HF 5415.2 / D54M 1994
