Creative strategy in advertising / [book]
Jewler, A. Jerome
Creative strategy in advertising / [book] A. Jerome Jewler, Bonnie L. Drewniany - 6th ed. - Belmont, CA. : Wadsworth, 1998 - xiv, 322 p
Includes index
0534522637
ADVERTISING COPY
ADVERTISING LAYOUT AND TYPOGRAPHY
HF 5825 / J48C 1998
Creative strategy in advertising / [book] A. Jerome Jewler, Bonnie L. Drewniany - 6th ed. - Belmont, CA. : Wadsworth, 1998 - xiv, 322 p
Includes index
0534522637
ADVERTISING COPY
ADVERTISING LAYOUT AND TYPOGRAPHY
HF 5825 / J48C 1998