Strategic marketing problems : [book] cases and comments /
Kerin, Roger A
Strategic marketing problems : cases and comments / [book] Roger A. Kerin, Robert A. Peterson - 8th ed. - Upper Saddle River, N.J. : Prentice-Hall, 1998 - xii, 723 p
Includes index
0136493025
MARKETING--DECISION MAKING--CASE STUDIES
MARKETING--MANAGEMENT--CASE STUDIES
HF 5415.135 / K47S 1998
Strategic marketing problems : cases and comments / [book] Roger A. Kerin, Robert A. Peterson - 8th ed. - Upper Saddle River, N.J. : Prentice-Hall, 1998 - xii, 723 p
Includes index
0136493025
MARKETING--DECISION MAKING--CASE STUDIES
MARKETING--MANAGEMENT--CASE STUDIES
HF 5415.135 / K47S 1998