Strategic marketing channel management / [book]
Bowersox, Donald J
Strategic marketing channel management / [book] Donald J. Bowersox, M. Bixby Cooper - New York : McGraw-Hill, 1992 - xix, 488 p
Includes index
0070067570 0071129162
MARKETING--MANAGEMENT
HF 5415.13 / B68S 1992
Strategic marketing channel management / [book] Donald J. Bowersox, M. Bixby Cooper - New York : McGraw-Hill, 1992 - xix, 488 p
Includes index
0070067570 0071129162
MARKETING--MANAGEMENT
HF 5415.13 / B68S 1992